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About C-Two Hotels San Francisco

C-Two Hotels operates and manages independent, boutique and branded hotels throughout the United States. As a leading hospitality management company, our focus is on building long-term relationships with owners and investors by growing top-line revenues while efficiently reducing and managing expenses to ensure higher profit margins.

The resources and tools applied by C-Two Hotels include the following:

  • Competitive management fee structure with performance incentives
  • Customizable management contracts
  • A la carte consulting services
  • Revenue management to maximize rates and market mix
  • Sales and marketing to include advertising, promotions & public relations
  • Internet marketing: website creation & management, search engine optimization, participation in third-party promotions and pay-per-click campaigns
  • Centralized reservations with the C-Two portfolio of hotels
  • Reduced expenses through leveraged buying power, tight cost & inventory controls & efficient staffing
  • Increased franchise contribution and marketshare for branded properties
  • Brand compliance for franchised hotels
  • Strategic reporting for ongoing accountability and performance enhancement
  • Human resources support to include payroll, hiring and training of all key personnel

With over 100 years of combined experience, the hospitality visionaries of C-Two Hotels are committed to maximizing the profitability of our managed portfolio. Our Client-Centric (C-Two) philosophy ensures that our partnerships are built on consistent communications, application of best practices, management of experience and vested hospitality teams and strategic sales efforts to grow marketshare.

Our Team

Robert Ferree, President & CEO
Robert FerreeBob joined the C-Two Hotel Group in March 2012 after leaving Richfield Hospitality where he had been in senior management for over 19 years.  Bob's expertise encompasses every major area of hotel operations and his career in the industry spans more than 30 years.  While with Richfield as Vice President of Operations, he gave steady direction and guidance which kept his hotel portfolios performing consistently at the highest industry standards for efficiency and profitability.  His unwavering commitment to excellence helped his clients realize superior financial returns.  Bob developed pre- and post-takeover strategies and his operational teams ensured efficient and effective implementation at each managed hotel.  Bob previously worked as a Vice President with Forte Hotels International, which owned and operated mid-scale and economy brands to include Travelodge and Viscount Hotels.  He also assisted in the launch of Forte's Thriftlodge brand.  Bob's proficiencies include financial analysis, technical services, franchise operations, capital improvements and quality assurance.  Bob has managed many franchises over the years that include all Choice brands, Holiday Inn Express, Best Western, Homewood Suites, Hilton Garden Inn, Radisson, Four Points by Sheraton and more.  He has earned his Certified Hotel Administrator (CHA) designation and graduated from Jackson College with a degree in Law Enforcement.

 

Troy HammerTroy Hammer, Vice President & CFO
Troy Hammer is the company Vice President and CFO.  Joining C-Two Hotel Group over 9 years ago Troy is responsible for all aspects of the financial management of company operations and has over 15 years’ experience in accounting, reporting and financial management.  He received his CPA with Price Waterhouse LLP and served as a Manager in the Audit & Business Advisory practice, serving large domestic and international clients.   Troy is a founding partner in C-Two Hotels and has been extensively involved in all aspects of the company, helping to grow the organization and deliver outstanding financial results to its clients.  Troy is a Certified Hotel Administrator, Certified Public Accountant (non-practicing) and holds an Associate of Occupational Studies degree in Hospitality Management in addition to his Bachelor of Science in Accountancy. 

 

Elizabeth Rosas, Vice President, Human Resources & Risk Management Services
Elizabeth RosasElizabeth Rosas is responsible for overseeing the Company’s most critical asset: our people. Elizabeth directs the important human resources who provide services to our guests, focusing on strategies for attracting employees, minimizing turnover and maximizing productivity. She is also responsible for directing all risk management services, which concentrates on mitigating client risks associated with employment, workplace safety and security matters as well as coordinating all litigation and insurance related bids, proposals and claims. Elizabeth has extensive executive experience in Human Relations, sales analysis studies, customer satisfaction measurement and product development. Elizabeth has a Bachelor degree from the University of California at Irvine and performed graduate work at the University of California at Berkeley. She is currently enrolled in professional certification programs through the Society of Human Resource Management and the American Hotel & Lodging Association. She is a member of the founding family of C-Two Group, Inc.