Robert Ferree, President & CEO
Bob joined the C-Two Hotel Group Team in March 2012 after leaving Richfield Hospitality where he had been in senior management for over 19 years. Bob’s expertise encompasses every major area of hotel operations and his career in the industry spans more than 30 years. While with Richfield as Vice President of Operations, he gave steady direction and guidance which kept his hotel portfolios performing consistently at the highest industry standards for efficiency and profitability. His unwavering commitment to excellence helped his clients realize superior financial returns. Bob developed pre- and post-takeover strategies and his operational teams ensured efficient and effective implementation at each managed hotel. Bob previously worked as a Vice President with Forte Hotels International, which owned and operated mid-scale and economy brands to include Travelodge and Viscount Hotels. He also assisted in the launch of Forte’s Thriftlodge brand. Bob’s proficiencies include financial analysis, technical services, franchise operations, capital improvements and quality assurance. Bob has managed many franchises over the years that include all Choice brands, Holiday Inn Express, Best Western, Homewood Suites, Hilton Garden Inn, Radisson, Four Points by Sheraton and more. He has earned his Certified Hotel Administrator (CHA) designation and graduated from Jackson College with a degree in Law Enforcement.
Troy Hammer, Vice President & CFO
Troy Hammer is the company Vice President and CFO. He Joined the C-Two Hotel Group Team over 9 years ago Troy is responsible for all aspects of the financial management of company operations and has over 15 years’ experience in accounting, reporting, and financial management. He received his CPA with Price Waterhouse LLP and served as a Manager in the Audit & Business Advisory practice, serving large domestic and international clients. Troy is a founding partner in C-Two Hotels and has been extensively involved in all aspects of the company, helping to grow the organization and deliver outstanding financial results to its clients. Troy is a Certified Hotel Administrator, Certified Public Accountant (non-practicing) and holds an Associate of Occupational Studies degree in Hospitality Management in addition to his Bachelor of Science in Accountancy.
Steve Cook, Vice President, Operations
A 30-year hospitality veteran, Steve Cook most recently was a principal with CB Hospitality, providing consultative services to ownership, management, and financial groups. Prior to that, he was the Vice President of Operations for Charter One Hotels and Resorts where he directed the overall organization comprised of multi-branded hotels. During his tenure with the organization, he was responsible for hotel performance, annual budget and business plans, pricing strategy, organization promotional campaign development, staff development, customer and employee satisfaction, profitability, and owner retention for the $40M company. Prior to Charter One, Steve was with Richfield Hospitality as Vice President of Operations, supervising the Operations of the Full-Service portfolio with annual revenues in excess of $110M. He was also involved in the acquisition of over $100M of hotel assets, as well as securing new management contracts. While with Richfield, he was actively involved in Sales and Marketing by developing and implementing processes company-wide that proactively and methodically responded to market trends and sought out opportunities to increase the value of the assets, including revenue management process and F&B sales.
Steve attended Westmont College, he is a Certified Hotel Administrator and is bilingual.
Adrienne Pumphrey, Executive Director of Sales & Marketing
Adrienne is responsible for marketing strategies, digital media, e-commerce, global distribution positioning and sales solutions. With over 25 years of experience, she brings a strong mix of sales, brand strategy, revenue management and significant marketing experience in media and communications. In this role, she focuses on driving bookings and revenue growth for C-Two’s portfolio of hotels by leading direct sales processes, expanding their online distribution, social media, and optimizing direct booking through various industry booking channels.
Prior to joining C-Two, Adrienne was instrumental in the launch of a new LEED certified hotel brand, adoba ecotel + suites as partner and operator. Furthermore, she lead a varied multidisciplinary team that focused on the brands sustainable strategy, marketing, PR, brand culture and the revenue generating technology solutions. Before that, she served 7 years as VP of Sales & Marketing with a third party management company out of Denver, Colorado. During her tenure, she was involved with the development of the company’s growth and asset re-positioning efforts. She oversaw the companies sales and marketing strategies and directed the pre-opening efforts for various upper scale new hotel projects and multiple brand conversions. Her background includes experience with multiple franchise standards, sales operations, strategic global distribution systems positioning, website development and revenue media solutions. She began her career in hotel operations and served over 8 years as general manager in full-service, limited service, and boutique hotels.
Eric Williams, Corporate Director of Sales
Eric Williams brings over 20 years of hospitality management, operations and sales experience in the Bay Area, specializing in boutique and limited service hotels. A proven track record in sales and marketing strategies and extensive relationship building have made him an asset and trusted leader in the hospitality field. Eric’s diverse career, including a background in hotel operations where he rose to the position of General Manager, allows him to work effectively across departments to achieve results and implement sales and marketing initiatives to drive revenue and profitability.
Fluent in French, German and conversant in Spanish, Eric’s experience in sales and marketing internationally has facilitated opening new markets for the hotels under his direction. As the Director of Sales for a portfolio of assorted independent properties, Eric is well experienced in corporate and local outreach techniques that target a diverse set of guests across multiple sales channels and markets.
A native of East Lansing, Michigan, Eric has a B.A. in International Relations, James Madison College, Michigan State University. Additionally, Eric is active in the San Francisco Convention & Visitors Bureau (SF Travel), San Francisco Hotel Council and Bay Area Business Travel Association (BABTA).
Elizabeth Rosas, Vice President, Human Resources & Risk Management Services
Elizabeth Rosas is responsible for overseeing the Company’s most critical asset: our people. Elizabeth directs the important human resources who provide services to our guests, focusing on strategies for attracting employees, minimizing turnover and maximizing productivity. She is also responsible for directing all risk management services, which concentrates on mitigating client risks associated with employment, workplace safety and security matters as well as coordinating all litigation and insurance related bids, proposals and claims. Elizabeth has extensive executive experience in Human Relations, sales analysis studies, customer satisfaction measurement and product development. Elizabeth has a Bachelor degree from the University of California at Irvine and performed graduate work at the University of California at Berkeley. She is currently enrolled in professional certification programs through the Society of Human Resource Management and the American Hotel & Lodging Association. She is a member of the founding family of C-Two Group, Inc.